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When it comes to reward and recognition programs,
one size does not fit all. A program that is successful for one
company may not have the same results for another. There are many
factors to consider when one is considering implementing an incentive
program:
• Who specifically do I
want to reward: sales, distributors, employees…?
• What behaviors or results do I want
to reward?
• What are the critical objectives?
• Do I have a system in place to measure
results & rewards?
• How can I provide custom communications
to my target audience?
• Am I capable of measuring, monitoring
& adjusting the program myself?
VCS Business Services helps answer all your questions
and then designs a unique program specifically for your needs.
We represent several companies that are leaders in the incentive
/ reward industry. As a result, we’re able to design the
best program for your needs and utilize the talents of many companies
versus only one.
Is Cash the Answer?
It’s important that you don’t confuse
compensation with your reward / incentive program. However, this
is typical mistake. Not only do program administrators make this
mistake, but so do the program participants themselves.
Sure, if you ask, everyone will tell you that they
would prefer cash over any other options. It’s easy, convenient
and it makes everyone motivated – right? Wrong.
Cash rewards become viewed as an entitlement; part
of their compensation. It is no longer motivating or thought of
as an incentive – especially if the program rolls over quarter-to-quarter,
year-to-year, etc.
Studies show that travel and merchandise awards
are remembered longer than cash payments. They state that travel
and merchandise incentives are preferred because it is not something
they would typically get for themselves.
What about you? When was the last time you bragged
about how much money you earned this quarter or year? Do you remember
why you received that money?
On the other hand, do you have any rewards or plaques
in your office that were awarded to you? Do you remember how you
earned them? Ever brag to your family or friends about merchandise
that you earned as an incentive?
Bottom line: cash is to be used for compensation
plans, not for reward / incentive programs!
Online Reward Programs
Looking for a program that
• Provides an accurate tracking system?
• 24 / 7 access to rewards and reporting?
• Utilizes a personalized log-in system?
• Offers a wide array of rewards?
• Provides a Branded solution?
An online program is probably what you are looking
for! We offer solutions for Small Budgets (under $10,000) and
Large Budgets ($10,000 and higher). We have solutions for programs
with only 2 participants to those programs that have thousands
of participants.
If you would like a demonstration and visit an on-line program,
please contact us at 215-257-8233 or email vsawi@vcsbizservices.com.
Sales & Referral
Programs
Depending on your distribution method, we can help
you implement a program that will move products or increase referrals.
Whether you have an internal sales force, independent brokers
or simply want referrals from other business units, we can help
you achieve your objectives.
Here are some objectives that can utilize a specially
designed program:
• Launch new products
• Encourage full-line selling
• Increase cold calls
• Work existing book of business
• Improve profit margins
• Offset competitive pressures
• Increase shelf space and retail displays
• Improve morale
• Gain mind share of independents
Employee Motivation
& Recognition Programs
Don’t confuse a recognition program with an
incentive program – they are two different programs, each
requiring their own design and objectives.
An incentive program is designed to influence performance
and employee productivity. On the other hand, a recognition program
is intended to recognize achievements not necessarily tied to
performance.
Some samples of recognition programs are:
• Employee of the month / quarter / year
• Length of Service / Anniversary
• On-the-spot Recognition
• Employee Gifts
We can assist you in creating a unique program so
you may begin recognizing individuals in your organization. You
might be surprised to learn how far a little recognition goes!
Channel & Loyalty
Marketing
We can expect everyone to buy your product, but
you should be able to get more people to buy more of your product!
Let us learn more about your objectives, so we can
design your unique program.
• Want to attract more customers?
• Need to increase market penetration?
• Goal to increase average purchase?
• Hoping to sustain your peak buying season?
Using our services…well, “It just makes
sense.”
